10-15-2012, 10:52 PM
NBA and edge - or the offensive launched on the Chinese market, the near David Stern took office in 1984 in the East Gate of the CCTV howling autumn waiting for the Department of Foreign Affairs Li Zhuang comrades met counting Wani to 28 years.Since then, the Chinese fans began to see in some of the CCTV sports section of the drawdown of the NBA game, only about 10 minutes before and after the installments begin to understand these distant Chongyang star Feiyanzoubi.* authentic nfl jerseys * More formally documented, put the 1987 CCTV recording and broadcasting of the NBA All-Star Game regarded as the NBA and CCTV - China influence the largest TV station in the beginning, a full 25 years to date. Stern from the original keep a write-black Hu middle-aged man, has become his sixtieth elderly, Christianity and Islam gradually countdown; NBA has become the world's most successful operators from the original black and white duo era is just beginning to develop, sports leagues; a large number of Chinese fans have been cultured NBA viewing habits, becoming the NBA's consumers. 25, fingertips moment. Strictly speaking, the NBA in China experienced twice the entrepreneurial process, the NBA in China "second pioneering" is still in progress.
NBA China market development business for the first time since Stern CCTV's visit in 1984, his portable handbag, with a of several plate of the NBA's most exciting game tape and highlights. Expand the influence of the domestic market in the United States or overseas, on television, shaping the NBA brand, a market response are Stern key to success. He is keenly aware of, is the reform and opening up in China, a symbol of the largest overseas market. But in the prevailing environment, want CCTV to pay for broadcast rights of the NBA is not possible - and then, very few people know what the NBA is? * nfl personalized jerseys * Why do you spend money to buy the broadcast rights? Why do we look at the American League? Stern's strategy is entirely correct: not money! You look at this game good? If good, then I monthly send your videos, I White Send you White sowing! Future thing, say in the future!The Stern strategy is successful, wonderful game to impress the person in charge NBA game began in the field of view of the audience in China, began to cultivate the Chinese market in the NBA. This nurturing process is quite long, the 1987 All-Star Game for the first time video broadcast, until 1994, the NBA invited the CCTV broadcast by senior commentator sunzhengping led team to the NBA explanations on the spot, CCTV was the first live NBA Finals. Then, Jordan's comeback, the Bulls and his second of three consecutive Finals memory is the most profound Chinese fans began to cultivate a true NBA fans in China. The Finals, crowd-pleasing, Jordan's popularity in China more than the President of the United States. Subsequently, Wang Zhizhi in 2001, joined the Dallas Mavericks, NBA Asia first person. A year later, Yao Ming became rookie champion, as the core center of the Rockets in the NBA to flex its muscles, an epoch-making. The success of Yao Ming, completely opened up a new era of the NBA in China. It was a red, get up every day to see the rocket era.
From 1984 to 2002, this is the first time in the NBA in China venture, which lasted 18 years. NBA in China is known from the unknown, to the world. Yao joined the Rockets in 2002 and 2009, Yao Ming last kick down the playoffs, this is the first time after the harvest season to cultivate, when the seven-year long. In the past seven years, the NBA has completed development in China. They established a wholly-owned subsidiary in China, recruiting, take root in China; With the power of brands and media impact,* cheap authentic nba jerseys * they absorb dozens of sponsors and partners, and each year more than $ 3 million sponsorship fee; them in China opened more than 100 NBA Store, selling concession supplies; major Chinese television stations and websites to buy TV rights to the NBA. Prosperity, and difficult to make out.In 2009, Yao Ming injured, and eventually retired in 2011. In addition to Yao Ming, and truly in the NBA incompetent stable performance of Chinese players, the ratings and the heat of the NBA in China declined from the beginning, the second venture. And first-time entrepreneurs NBA in China has long been a household name, the brand has far exceeded 30 years ago; Yao Ming in the NBA during the NBA and China also has set up a bridge, so that a large number of Chinese fans NBA familiar. Therefore, the starting point is obviously higher secondary entrepreneurship.
Close to the NBA community portal in China, for example, only the top 10 NBA teams Community fans the sum of more than 500 million people. This fan base and interactive, to wait for the next superstar era in NBA next one in the NBA, a firm foothold in the Chinese players, and laid the foundation and create the next harvest season. So, during the second pioneering, NBA is still one of the most expect the cooperation of the Chinese enterprises brand can still bring significant returns for the co-branded. Cooperation with the NBA brand, also touched on the various fields. , NBA has been launched and the largest social operators NBA2K Online online games, will create a huge NBA park in the global Chinese online communities, so that those who wish to taste players, coaches taste of the fans in the virtual community and share their dreams . The depth and breadth of this cooperation, the brand value of the NBA in China second pioneering era, * authentic nfl jerseys wholesale * set a wonderful standard. In the era we are entering middle school gates, "rich second generation", the official second generation "," high rich handsome "," white Fu Mei "and so like the words have not been created, at most, will talk about" cool "," flip ". Recall that the feast day, we do not crave every day how much pocket money, do not expect to open what Ferrari, Lamborghini, but a head full of heroism fantasy, thinking on their own fist can break a world.
NBA China market development business for the first time since Stern CCTV's visit in 1984, his portable handbag, with a of several plate of the NBA's most exciting game tape and highlights. Expand the influence of the domestic market in the United States or overseas, on television, shaping the NBA brand, a market response are Stern key to success. He is keenly aware of, is the reform and opening up in China, a symbol of the largest overseas market. But in the prevailing environment, want CCTV to pay for broadcast rights of the NBA is not possible - and then, very few people know what the NBA is? * nfl personalized jerseys * Why do you spend money to buy the broadcast rights? Why do we look at the American League? Stern's strategy is entirely correct: not money! You look at this game good? If good, then I monthly send your videos, I White Send you White sowing! Future thing, say in the future!The Stern strategy is successful, wonderful game to impress the person in charge NBA game began in the field of view of the audience in China, began to cultivate the Chinese market in the NBA. This nurturing process is quite long, the 1987 All-Star Game for the first time video broadcast, until 1994, the NBA invited the CCTV broadcast by senior commentator sunzhengping led team to the NBA explanations on the spot, CCTV was the first live NBA Finals. Then, Jordan's comeback, the Bulls and his second of three consecutive Finals memory is the most profound Chinese fans began to cultivate a true NBA fans in China. The Finals, crowd-pleasing, Jordan's popularity in China more than the President of the United States. Subsequently, Wang Zhizhi in 2001, joined the Dallas Mavericks, NBA Asia first person. A year later, Yao Ming became rookie champion, as the core center of the Rockets in the NBA to flex its muscles, an epoch-making. The success of Yao Ming, completely opened up a new era of the NBA in China. It was a red, get up every day to see the rocket era.
From 1984 to 2002, this is the first time in the NBA in China venture, which lasted 18 years. NBA in China is known from the unknown, to the world. Yao joined the Rockets in 2002 and 2009, Yao Ming last kick down the playoffs, this is the first time after the harvest season to cultivate, when the seven-year long. In the past seven years, the NBA has completed development in China. They established a wholly-owned subsidiary in China, recruiting, take root in China; With the power of brands and media impact,* cheap authentic nba jerseys * they absorb dozens of sponsors and partners, and each year more than $ 3 million sponsorship fee; them in China opened more than 100 NBA Store, selling concession supplies; major Chinese television stations and websites to buy TV rights to the NBA. Prosperity, and difficult to make out.In 2009, Yao Ming injured, and eventually retired in 2011. In addition to Yao Ming, and truly in the NBA incompetent stable performance of Chinese players, the ratings and the heat of the NBA in China declined from the beginning, the second venture. And first-time entrepreneurs NBA in China has long been a household name, the brand has far exceeded 30 years ago; Yao Ming in the NBA during the NBA and China also has set up a bridge, so that a large number of Chinese fans NBA familiar. Therefore, the starting point is obviously higher secondary entrepreneurship.
Close to the NBA community portal in China, for example, only the top 10 NBA teams Community fans the sum of more than 500 million people. This fan base and interactive, to wait for the next superstar era in NBA next one in the NBA, a firm foothold in the Chinese players, and laid the foundation and create the next harvest season. So, during the second pioneering, NBA is still one of the most expect the cooperation of the Chinese enterprises brand can still bring significant returns for the co-branded. Cooperation with the NBA brand, also touched on the various fields. , NBA has been launched and the largest social operators NBA2K Online online games, will create a huge NBA park in the global Chinese online communities, so that those who wish to taste players, coaches taste of the fans in the virtual community and share their dreams . The depth and breadth of this cooperation, the brand value of the NBA in China second pioneering era, * authentic nfl jerseys wholesale * set a wonderful standard. In the era we are entering middle school gates, "rich second generation", the official second generation "," high rich handsome "," white Fu Mei "and so like the words have not been created, at most, will talk about" cool "," flip ". Recall that the feast day, we do not crave every day how much pocket money, do not expect to open what Ferrari, Lamborghini, but a head full of heroism fantasy, thinking on their own fist can break a world.