10-07-2008, 02:57 AM
Ford introduces car-limiting MyKey for worried parents
![[Image: 081006_mykey_opt.jpg]](http://www.blogsmithmedia.com/www.autoblog.com/media/2008/10/081006_mykey_opt.jpg)
Ford announced today a new technology called MyKey that will be standard on the 2010 Focus Coupe and quickly spread to the rest of the Blue Oval's lineup. MyKey can do three basic things: allow parents to limit a vehicle's top speed to 80 mph and/or the stereo's volume up to 44% of its max, and set a sustaining chime if the seatbelts aren't being used. Clearly targeted towards worry wart parents, the MyKey system is meant to keep teens safe despite their protestation that a system like this curtails their kiddy freedoms. Ford did some polling and found that 67% of teens didn't like the idea, though that number fell to 36% if the MyKey system led to parents letting the kids use the car more.
The MyKey system uses off-the-shelf technology from within Ford, particularly the SecuriLock passive anti-theft system, to identify which keys are in the ignition and therefore which driving mode to enable. It's certainly feels a lot like Big Brother, but we suppose parents have the right to play Big Bro' when the safety of their children is at stake.
Other things the MyKey system can do is permanently enable the traction control system and set chimes for when the car reaches 45, 55 or 65 mph. This technology will likely make the Ford Focus Coupe a popular choice for both parents and teens, the latter of which may be appeased by the SNYC system that's also available in these cars.
[Source: Ford]
![[Image: 081006_mykey_opt.jpg]](http://www.blogsmithmedia.com/www.autoblog.com/media/2008/10/081006_mykey_opt.jpg)
Ford announced today a new technology called MyKey that will be standard on the 2010 Focus Coupe and quickly spread to the rest of the Blue Oval's lineup. MyKey can do three basic things: allow parents to limit a vehicle's top speed to 80 mph and/or the stereo's volume up to 44% of its max, and set a sustaining chime if the seatbelts aren't being used. Clearly targeted towards worry wart parents, the MyKey system is meant to keep teens safe despite their protestation that a system like this curtails their kiddy freedoms. Ford did some polling and found that 67% of teens didn't like the idea, though that number fell to 36% if the MyKey system led to parents letting the kids use the car more.
The MyKey system uses off-the-shelf technology from within Ford, particularly the SecuriLock passive anti-theft system, to identify which keys are in the ignition and therefore which driving mode to enable. It's certainly feels a lot like Big Brother, but we suppose parents have the right to play Big Bro' when the safety of their children is at stake.
Other things the MyKey system can do is permanently enable the traction control system and set chimes for when the car reaches 45, 55 or 65 mph. This technology will likely make the Ford Focus Coupe a popular choice for both parents and teens, the latter of which may be appeased by the SNYC system that's also available in these cars.
[Source: Ford]
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My Rides on Car Domain
2001 Ford Focus ZX3 - Daily Driver
2008 Lincoln MKX Limited Edition - Grocery Getter
2007 Suzuki GSXR 600 - Rode and Sold
2004 Jeep Liberty Renegade - Offroaded and Sold
2008 Jeep Wrangler Unlimited X - R.I.P. Electrical Fire
2000 Ford Focus ZX3 - Traded in Now DrunkinMonkeys Car
2003 Ford Taurus Wagon - Inherited Drove and Sold
2000 Ford Focus ZX3 Turbo - Award Winning 336 WHP - Parted and Scraped
1990 Ford Festiva - My 1st Car
My Rides on Car Domain
2001 Ford Focus ZX3 - Daily Driver
2008 Lincoln MKX Limited Edition - Grocery Getter
2007 Suzuki GSXR 600 - Rode and Sold
2004 Jeep Liberty Renegade - Offroaded and Sold
2008 Jeep Wrangler Unlimited X - R.I.P. Electrical Fire
2000 Ford Focus ZX3 - Traded in Now DrunkinMonkeys Car
2003 Ford Taurus Wagon - Inherited Drove and Sold
2000 Ford Focus ZX3 Turbo - Award Winning 336 WHP - Parted and Scraped
1990 Ford Festiva - My 1st Car
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