[darkpuppet]

Aka,Jul 13 2005, 03:34 PM Wrote:

darkpuppet,Jul 13 2005, 03:10 PM Wrote:How many people take notice of the AMD sticker on the Ferrari Formula 1 cars, and go buy AMD becuase of that?
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I take notice of it every race. I love how AMD is part of the Ferrari team.

Also, AMD DOES have ads, I've seen a few, mostly in computer magazines though.
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But that's NOT enough... intel just has a better brand identity, and it's going to hurt AMD. The market for hardcore computer enthusiasts is about 5% of the total market. Any product that makes itself accessible to the general public will do better. People have to want AMD, and knowing how things work for computer stores, people generally come in and ask for Intel, not AMD.

I've been around normal people too long to know that XP is loved because "it's pretty", the iPod is popular because, "it looks cool and is easy to use", that Intel is preferred because, "they make ALL the chips"... AMD will never gain market presence if they just focus on the computer nerds. Even IBM realizes that with the new cell processor.