05-12-2006, 01:33 AM
These bastards are partially responsible for the fat assed kids and adults out there.
Looks like Ronald is scrambling for market share. :rolleyes:
McDonaldâs film festival promotes active kids
McDonaldâs is bringing back its Go Active Film Festival promotion, an online game that encourages kids to be creative and active. The initiative runs in partnership with Corus Entertainmentâs YTV, which created the game in-house.
For the second year in a row, kids can now log on to ytv.com and create sports-themed cartoon films. They can then enter their films in the âfestivalâ for a chance to win prize packs that include a trip for four to Los Angeles, iPods and McDonaldâs gift certificates.
Hope Bagozzi, national advertising manager for McDonaldâs in Canada, says the idea is to encourage kids to be creative and to promote an active lifestyle through the sports themes included in the film-making tools. Itâs a great opportunity to interact with young consumers, many of whom are already creating virtual movies, she says. âWith young people being ever more technology savvy, itâs a great medium to talk to them in a relevant way.â
The game was slightly altered this year, to include a start-up tutorial and new features like sound. âWhat we know is that with six- to 11-year-olds, thereâs a huge variance in ability to use media tools,â says Tim Cormick, vice-president of client marketing at Corus. He adds the initiative works like a video game to help McDonaldâs deliver its messages. âWe have some interesting research about physical activity,â Cormick says. âKids are reluctant to try things theyâre not familiar with. So this is a great way for them to visualize themselves doing things.â
The contest runs until June and also includes a random draw prize for kids who vote for their favourite films.
YTV is also promoting the contest with 30-second television spots in May and 15-second spots in June.
âMichelle Halpern