06-14-2007, 11:20 PM
It's Fidio Dido and he's pushing 7-up again.
![[Image: 7UP1.jpg]](http://www.marketingmag.ca/daily/20070614/media/7UP1.jpg)
I think you'll see a real trend in all these old characters coming back in advertising.
The current "retro" campaign for Rasin Bran (Danny Mcgee the lumberjack) raised cereal sales 22% on the last fiscal) that's huge!
Read the story here.
FULL STORY
![[Image: 7UP1.jpg]](http://www.marketingmag.ca/daily/20070614/media/7UP1.jpg)
I think you'll see a real trend in all these old characters coming back in advertising.
The current "retro" campaign for Rasin Bran (Danny Mcgee the lumberjack) raised cereal sales 22% on the last fiscal) that's huge!
Read the story here.
FULL STORY